For this campaign, “The Making of a Masterpiece,” we were briefed to create an elegant film celebrating the richness and depth of The Dalmore 18 Year Old Whisky. The film was to evoke the feeling of “liquid dancing in the sunlight,” and of “beautiful chaos” within that long process of ageing. Sunlight was a strong theme throughout.

The play of light through falling liquid is complex, so we embarked on a research and development process. Using Houdini, we began experimenting with how to simulate the right blend of chaos and control, combining summer storms of sunlit malt with an orderly animatic to establish the speed and feel.

This allowed us to create interesting splashes and shapes, while still bringing the dance of chaos back into the form of a bottle in the end. “The Making of a Masterpiece” is a sparkling waltz of liquid and light; a meticulously crafted movement through time and space.