ADIDAS OZWORLD

DIRECTED BY JON EMMONY

For the launch of the new Adidas Originals SS22 Ozworld collection, artist Jon Emmony created a series of other-worldly visuals that transcend between the digital and physical realms.

 

Studio Private was asked to create CG trainers, which Emmony later integrated into his imagery.

 

We started by ingesting and processing the CAD data, and modelling additional elements needed for the various shoe variants. We then took photos of the shoes and processed them in Substance Sampler in order to create the textures, with some of them being built procedurally in the same software. Some more details were added in Shader and, to round things up, we brought all the assets into Unreal 4 to prepare them for real time usage.

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LTL49-OZELIA_H04250_bottom_client_delivery_v0001.0001
LTL49-OZELIA_H04250_lateral_client_delivery_v0001.0001
LTL49-OZELIA_H04250_top_client_delivery_v0001.0001
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LTE68-OZWEEGO_left_front_v0001
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LTE68-OZWEEGO_GW5623_bottom_client_delivery_v0001.0001
LTE68-OZWEEGO_GW5623_lateral_client_delivery_v0001.0001
LTE68-OZWEEGO_GW5623_top_client_delivery_v0001.0001
LTL49-OZELIA_bottom_v0001
LTL49-OZELIA_top_v0001
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Oznova_close_left_01
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CREDITS
DIRECTOR: JON EMMONY
CLIENT: ADIDAS ORIGINALS
ADVERTISING AGENCY: U-DOX
PRODUCTION: MINI TITLE
STYLING: CLAUDIA SINCLAIR
HAIR STYLIST: AMIDAT GIWA
MAKEUP: ANA TAKAHASHI
ADDITIONAL CGI ARTISTS: RYAN VAUTIER, SARAH BLOMEY & SAM FULLER
3D SCANNING: FORM CAPTURE & TARGET3D
CGI FOOTWEAR: STUDIO PRIVATE